How To Find
Your Target Audience
The Foundation Of Any Marketing Success Is Connecting With The Right People
We want to help you come up with your ideal customer profile (ICP) so you can attract high quality leads that are more likely to convert. When people come across your brand, you want to let them know how you want to help and what benefits you provide to each customer.
Getting website views from people who are not in your market won’t directly contribute to growing revenue. So before you start any campaign, be sure you know how your market thinks as well as how they respond to certain pieces of content.
The basic questions people try to answer when finding their target audience are: age, location, gender, and interests. This is still a very wide audience and only scratches the surface of what we need to know.
All leads and customers aren’t equal.
The more detailed your ICP is, the easier it will be to get high-quality leads that are more likely to buy.
The REAL IMPORTANT questions you need to answer before deciding who your target audience are:
- Who can benefit the most from your product?
- What are their hopes?
- What are their challenges?
- What do they need to become successful?
- What are the benefits you provide for them to become their version of successful?
- Where do they spend most of their time at online?
- What type of content do they prefer?
After you answer these questions and decide who you’re targeting, make sure to keep these tips in mind when you’re reaching out to them.
Highlight the problem in the market
A lot of startups are focused on product-market fit, while problem-market fit might be a better choice. When you highlight the problem, they’ll assume you have a solution. Then present your product as the ONLY solution to that problem.
Be respectful to the platform you’re on
When you’re promoting yourself online, remember to give people the right copy, to the right people, on the right platform.
Your ONE key metric should align with value to the customer
For example, Youtube’s main KPI was videos watched. They didn’t care if you watched it for one second and clicked out, it was a win for them.
Now they have changed it to minutes watched, which benefits both the platform and the people. More minutes watched on youtube means people are spending more time on youtube, and if they’re watching longer, then the content must be good to keep them on the video.
Be a TV show, not a commercial
Every company is going to need to be a media company. Bottom line, it’s the best way to keep attention on you. So you wan’t to create content that’s entertaining/informative and has your product mixed in there. Nobody pays attention to commercials, they pay attention to the show.
Extensive customer service to reduce churn
Reducing churn is the best growth hack! Nurture every lead you get, even before they show signs of churning. This means being there to answer questions, polite follow ups, and giving more free info than others make people pay for.
Get Started On Your Prospecting
Your Ideal customer should take up most of your marketing efforts. We have all heard the 80/20 rule, so 80% of your marketing efforts should go towards building brand awareness to your ideal customers.