For the Prime Ice Pop campaign, we developed a cinematic visual journey—starting in a hot, dry desert and transforming into a world of cool, refreshing 3D.
This concept was all about contrast: going from heat and thirst to pure, ice-cold satisfaction. We designed the desert environment to feel harsh and intense, making that first appearance of the Ice Pop feel like a visual rescue. From there, we transitioned into full 3D visuals with flowing liquid, icy textures, and dynamic camera moves that turn flavor into a cinematic event.
Cinematic VFX to connect storytelling with brand energy more than a drink. A visual escape. Bringing cinematic energy to brands is what we do.
